if you haven’t heard, @horse_ebooks is a real boy! for the past two years, the account has been run by a person who used to be known on twitter as @agentlebrees (he deleted his account a long time ago).
this gives my horse_poems some new context. I thought I was being handed puzzle pieces from a machine, but I wasn’t. instead, the process was something like this: a person wrote a thing. a person read that thing and selected a small chunk of it to tweet. a person (me) sifted through these chunks and tried to fit them together. all in all, a very human project!
“Hang a map of a place you’ll never go on your living room wall. Draw new streets. Tear off bodies of water. Wait for news crews to arrive. Welcome… to Night Vale.”—Welcome to Night Vale, Episode 21: A Memory of Europe
So, tonight we unveiled the new Big Dogs logo, concluding our 30 days of not jacking off at work.
We hadn’t updated our logo since Ethan from marketing got wasted and pissed on the laptop where we save all our image files. Our brand, as represented by the logo, has been valued at as much as ~$200 dollars. So, while it was time for a change, it’s not something we could do lightly…
Tumblr is cultivating a distinct dialect of english.
We use so many japanese words for irony, and so often that they’ve just integrated into our vocabulary. We all know what they mean and we’ve integrated them so well into the way we speak. Go out on the street and see if anyone knows what sempai, tsun-tsun, kawaii, sugoi or any of that means.
Tumblr has gradually replaced words with symbols. The dashboard link became a house. Reblog, edit, like, etc, became the symbols that we recognize. What does this have to do with language? These arelogograms. And it’s not too interesting until you consider that…
we can read this as a valid sentence. Would people who don’t use social networking know what this means? Probably not.
Tumblr is a community full of sarcasm and facetiousness. That, combined with tags that strip punctuation and capitalization, have led to a much more “higher level” comprehension of language.
i can’t tell you how many posts people make like this and everyone just reads it fluidly like how is that even possible i don’t
Most of you could understand that just fine, without clause breaking punctuation and even with the aposiopetic phrase at the end. tumblr’s logo is even stylized to not include capitalization.
We have all our own colloquialisms. Far beyond just memes and shit like that, there are phrases that stick to all of tumblr, a lot of them derived or verbosified from other phrases. “what is air” “i’ve lost the ability to can” “it does the thing” and various others.
Basically, more reasons tumblr’s communication habits are making it the origin of a new dialect. I think it’s cool.
One of my best friends, who is also on Tumblr, studied linguistics and one day we were conversing in full-blown Tumblese and he stopped and said something along the lines of “wait what’re we doing this is basiclly no longer English.”
This is A Real Thing (TM) (C) (R) and it’s always cool when someone points it out.
Related: Kenyatta occasionally writes about animated gifs as an emerging kind of visual language.